Overview and rationale:
My intention for this studio shoot is to attempt to recreate and modify a vibrant and colourful head and shoulder portrait to advertise Barry M cosmetics.
I have done research and found the current campaigns and images throughout magazines and on the internet a little dull and boring, therefore I would like to brighten up the adverts and make them stand out more when flicking through a magazine.
I have chosen a model that I have previously used in my photography so that I know how she works and what her best angles are etc.
I feel although my studio photography and lighting knowledge has increased since starting my studies at Salford University, I would still like to develop my skills further.
Aims and Objectives:
After researching into Barry M advertising I found some images to be a bit dull and not really show the vibrant colours that the cosmetic range brings so my aim is to make the images bright and vibrant to match the cosmetics and also stand out so that you automatically know what’s being advertised. I realised that the moving adverts on the TV are exactly how I see my images being so I want to take that movement and colour into a still portrait.
References and research images:
I have looked at both magazine and TV imagery for Barry M cosmetics and would like to produce an image where the model is wearing both Barry M make up and nail paint, I want her hands to be in the image like you can see on the first image.
Which I really like, I like how the lip colour matches the nail varnish and how there is a direct mode of address by the model which attracts and draws in the audience.
Which i like because of the way it has been cropped, this really draws the audience in to the fact it is advertising nail varnish and cosmetics.
On the day I would like to experiment with cropping, I would also like to try out white highlighting boards to bring out the contours of the models face and experiment with both sides of a reflector disc.
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